Challenge
The challenge was to help BARACHÉ implement their refreshed branding and maintain consistency across a wide range of deliverables. From social media content to out-of-home advertising and digital assets, each touchpoint needed to communicate the sophistication and celebratory nature of the BARACHÉ brand. Additionally, while the logo itself had been designed, minor adjustments were necessary to meet client preferences and seamlessly integrate it across packaging and marketing materials.

Approach
The approach focused on translating BARACHÉ’s vision of craft sophistication and modern elegance into bold, fun, and visually compelling designs. Social media content was developed to highlight the brand’s story, flavors, and lifestyle appeal, fostering deeper audience engagement. Out-of-home advertising, including banners, table tents, and posters, was designed to capture attention in retail and hospitality spaces, promoting the celebratory essence of BARACHÉ.

For digital and print campaigns, assets such as thank-you cards, tasting note cards, and targeted text ads were crafted to align with the new brand standards. Packaging support played a critical role, with the refreshed logo and branding carefully implemented onto bottles and cans for all four flavors. This ensured consistency and visual impact across all platforms while reinforcing the brand’s premium aesthetic.

Results
The rebrand successfully unified BARACHÉ’s visual identity across multiple mediums, from digital campaigns to physical packaging. The cohesive designs elevated the brand’s presence, creating a premium experience for both consumers and partners. Social media content helped connect the brand’s rich story with its audience, while the striking out-of-home and digital advertising materials drove engagement and visibility. BARACHÉ now exemplifies a seamless blend of refined branding and innovative design, delivering a premium sparkling experience that resonates across every touchpoint.