CMW Media

-2023
Visual branding, art direction, print materials, social media design, presentation design, sales collateral

Overview
CMW Media is a leading PR and marketing agency based in San Diego, specializing in clients within emerging markets worldwide. Their 2023 rebrand aimed to modernize their visual identity with a clean, friendly, and simplified aesthetic.

Challenge
CMW Media required a brand refresh to better reflect their professional yet approachable personality. This involved logo design, branding, artistic direction, and sales collateral to create a cohesive and modern visual identity.

Approach
Our team conducted comprehensive research on industry trends and CMW Media’s target market to create a brand identity that is both contemporary and professional. The new branding system for CMW Media was designed to be bold and modern, emphasizing the agency’s dynamic and innovative nature. Bold colors and patterns paired with contrasting black and white create a striking and professional look. Modern and clean typefaces were chosen to convey clarity and sophistication.

The logo was redesigned to be simple yet impactful, ensuring it is easily recognizable and aligns with the new brand identity. The design features clean lines and modern elements to reflect the agency’s forward-thinking approach.

Sale/promotional materials, including business cards and presentation templates, were designed to be visually consistent with the new brand. These materials utilized bold colors and clean layouts to enhance readability and engagement. Website and social media platforms were updated to ensure a cohesive online presence. The redesign focused on user-friendly interfaces and bold, visually appealing content that showcases the agency’s expertise and services.

Results
The rebranding of CMW Media successfully established a modern and professional brand identity. The new design elements effectively communicate the agency’s dynamic approach and market expertise, enhancing their presence and appeal to current and potential clients. It reflects the company’s mission to lead in emerging markets with professionalism and innovation.