Challenge
The PPO product team needed a full suite of visual tools to support the launch of the flexible stone panel line. These assets had to balance technical accuracy with strong visual appeal while being adaptable across both print and digital channels.

Approach
A branded system of product specification sheets were designed and created to live on each product listing, clearly outlining dimensions, materials, and quick facts. These were supported by rack cards for retail or in-person sales, technical install guides for contractors, and a series of short-form ad videos formatted for common digital placements. Each piece was designed to maintain consistency and scale with future products.

Results
The deliverables aligned PPO’s marketing and sales experience across platforms. Customers and contractors could now access product data directly from the website, while internal teams used the same assets for advertising, outreach, and trade events. The flexible visual system established a repeatable process for new product rollouts.